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Business Toolbox : SCAMPER Technique

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As entrepreneurs, we often find ourselves facing the daunting challenge of developing fresh, innovative business ideas that can stand out in the competitive market. In a world of rapidly changing consumer preferences and emerging technologies, the ability to come up with unique concepts is crucial for staying ahead of the curve. We do operate in an attention economy, but more than that, we also need to be creative and innovative in the way that we run our businesses internally. Coming up with ideas or engaging in the ideation process can be complex and sometimes overwhelming. That's where the SCAMPER technique comes to our rescue. In this article, we are going to explore how this technique can help us with ideation. SCAMPER Explained The SCAMPER technique is a structured approach to ideation that can provide a fresh perspective for entrepreneurs and business thinker. It was developed by Alex Faickney Osborn and popularized by Bob Eberle, SCAMPER encourages thinkers to Substitute,
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Choosing Good Ideas : A Step-By-Step Guide

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 Are you an entrepreneur bursting with tons of business ideas but struggling to decide which of these ideas to work? If you are (and you probably are) , you're not alone! I think one of the definitive symptoms of being an entrepreneur is chronically coming up with more ideas than we can put into practice. (So much pressure, so self-induced....) In this article, we are going to be talking about is about how to making those tough decisions, when it comes to choosing what ideas to work on and which ones to shelve- with a sprinkle of creative thinking. (Because yes, you do have to choose, you cannot pursue everything at once... sadly...) We'll also be diving into the factors that we need to keep in mind when determining, what ideas to focus on and also how to gauge your performance in selecting the best business ideas, and why being a bit creative in your decision-making can make all the difference. The Challenge of Selecting Good Ideas The Entrepreneur's Dilemma: One of Many
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12 Myths That Kill Creativity

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We can all agree that creativity is a vital ingredient for success in the business world, but as we discussed in last week's article 7 Types of Creativity: Business Creativity Explored, due to old-fashioned beliefs about creativity, not everyone is aware of their own creative talents. Adding to the conflicting and confusing beliefs about creativity are common misconceptions that prevent many people from developing creative ideas and practices. In this article, we are going to be exploring the pervasive myths surrounding creativity and how they affect business owners and their ability to develop business ideas. In a rapidly changing world, it is essential for businesses to be able to adapt and evolve. Creativity is the key to this process. Additionally, the business world is full of challenges, and entrepreneurs need to be able to think outside the box to find solutions. Creativity is again the key to this process. Finally, entrepreneurs need to be able to connect with customers
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