Business Basics Blueprint

As entrepreneurs, we often find ourselves facing the daunting challenge of developing fresh, innovative business ideas that can stand out in the competitive market. In a world of rapidly changing consumer preferences and emerging technologies, the ability to come up with unique concepts is crucial for staying ahead of the curve. We do operate in an attention economy, but more than that, we also need to be creative and innovative in the way that we run our businesses internally. Coming up with ideas or engaging in the ideation process can be complex and sometimes overwhelming. That's where the SCAMPER technique comes to our rescue. In this article, we are going to explore how this technique can help us with ideation. SCAMPER Explained The SCAMPER technique is a structured approach to ideation that can provide a fresh perspective for entrepreneurs and business thinker. It was developed by Alex Faickney Osborn and popularized by Bob Eberle, SCAMPER encourages thinkers to Substitute,